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Investment Technology Group (ITG) is a U.S.-based multinational agency brokerage and financial markets technology firm aimed at a hedge fund and asset management clientele. When ITG moved to new offices at One Liberty Plaza, it provided an important opportunity to extend the ITG visual communication to environmental graphics beyond the core signage system. By creating an immersive experience that expresses the idea of decoding signal from noise, ITG sought to emotionally connect with both employees and visitors, transcending financial market stereotypes to express ITG’s unique vision.

Data is beautiful on it’s own terms. The complexity and patterns created by visualizing various forces imbue the resulting images with a formal beauty that rivals art. Each piece reveals hidden patterns and the unique beauty of data derived from diverse areas of research, from petroleum reserves to comercial trucking routes for imports/exports.