• StndrdCat_NBA2015IDVer1.01_1024x683
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  • StndrdCat_NBA2015IDVer1.04_1024x683
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  • StndrdCat_NBA2015IDVer1.06_1024x683
  • StndrdCat_NBA2015IDVer1.07_1024x683

The 2015 NBA All-Star game took place in New York City, Β home of both the Brooklyn Nets and the New York Knicks. The NBA’s internal design team crafted the key elements and tasked the team at electrobot and PLANET N to unpack the kit and deploy the various wordmarks, secondary marks and regional references across various environments. PLANET N created a series of studies for implementation at Madison Square Garden for the All-Star game itself.